Ubisoft’s latest attempt to own everything, and their stance that “they know what gamers want.”
What a joke!
Ubisoft Quartz and NFT Digits. An ongoing sexual and workplace harassment investigation. And now, another Ubisoft corporate vision where gamers would become “comfortable” with not owning their games. Clearly, no one trusts Ubisoft…not even other game studios.
Quote from Tremblay’s statement:
“One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That’s the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That’s a transformation that’s been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don’t lose your progress. If you resume your game at another time, your progress file is still there. That’s not been deleted. You don’t lose what you’ve built in the game or your engagement with the game. So it’s about feeling comfortable with not owning your game.
“I still have two boxes of DVDs. I definitely understand the gamers perspective with that. But as people embrace that model, they will see that these games will exist, the service will continue, and you’ll be able to access them when you feel like. That’s reassuring.
“Streaming is also a thing that works really well with subscription. So you pay when you need it, as opposed to paying all the time.”
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CHAPTERS
0:00 – Welcome & Breakdown
1:04 – Remember Quartz & Digits?
2:15 – Ongoing Investigations
3:21 – MAJOR Perception Issues
4:17 – “Not Owning Your Games”
6:05 – Did He Not Get The Memo?
7:18 – GOG Sounds Off
8:08 – Baldur’s Gate 3 Swen Weighs In
10:11 – Consider Subscribing & Socials
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