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The Psychology Behind “Nice Guys Finish Last” | Keith Campbell | EP 480



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Dr. Jordan B. Peterson sits down with author, researcher, and professor of psychology at the University of Georgia, Dr. Keith Campbell. They delve deep into the weeds of narcissism, exposing the “good guy” fallacy; why alpha males attract more women; the axis of introversion, extroversion, and neuroticism as it applies to personality disorders; and the obsession with self-esteem which only fosters misery.

W. Keith Campbell, Ph.D., professor of psychology at the University of Georgia, is the author of more than 200 scientific papers and several books, including “The New Science of Narcissism” and “Professor OCEAN: A small tale of personality’s Big Five.” His work on personality has appeared across print media and he has made numerous media appearances, from the “Today Show” to the “Joe Rogan Experience.” He wrote the popular TED-Ed lesson on narcissism and writes a Substack called “Explorations in Personality.” He holds a BA from the University of California at Berkeley, a Ph.D. from the University of North Carolina at Chapel Hill, and did his postdoctoral work at Case Western Reserve University. He lives in Athens, Georgia, with his wife and daughters.

This episode was recorded on September 4th, 2024

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– Chapters –

(0:00) Coming up
(0:24) Intro
(4:04) Social personality psychology: narcissism and the self
(12:33) Psychopathology and emotional regulation: short-term vs. long-term
(18:10) Reputation: dominance vs. prestige, Frans de Waal
(21:23) The use of mimicry by narcissists to ascend the hierarchy
(23:37) The short-term reality of alpha positioning
(25:52) How the hierarchy crumbles — and how to stabilize it
(29:35) “Basking in reflected glory”
(34:24) How extroversion and introversion apply to narcissism
(37:08) Cortical maturation and prolonged infancy
(43:13) Andrew Tate: Are caricatured role models necessary?
(47:40) Socialization in male groups
(49:25) The sexual revolution has encouraged Dark- Tetrad short-term mating strategies
(58:53) Almost all losers will attempt to pass themselves off as “nice guys”
(1:02:53) Social media creates chaos — psychopaths like chaos
(1:08:42) Behavior regulation worsens with anonymity
(1:10:35) Ego built the internet, attention-seeking narcissism steers it
(1:11:42) If you ran a classroom by the rules of the internet…
(1:15:11) Social media is about the moment, “it has no goal”
(1:16:51) 30k students have enrolled in Peterson Academy
(1:28:45) The two types of narcissism: grandiose and vulnerable
(1:30:37) The fundamental axis of narcissism: neuroticism and introversion/extroversion
(1:32:41) Personality disorders come from extreme and inflexible narcissism
(1:34:32) The four key traits to look out for
(1:38:03) Self-esteem is fostering “fragile narcissism”

// COURSES //
Discovering Personality:
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// BOOKS //
Beyond Order: 12 More Rules for Life:
12 Rules for Life: An Antidote to Chaos:
Maps of Meaning: The Architecture of Belief:

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20 Comments

  1. Yeah right I'm a nice guy paid for to daughters that aren't mine by blood their mum died in car crash I took not only mine but the other as well paid all child support even paying when I had her lost everything and I'm the problem go jump look after your own no one else!

  2. Oh YEAH ONE LAST THING, TRUE OR NOT "GOD, GOVERNMENT, AND WOMAN HAVE ONE THING IN COMMON PUNISHMENT FOR GOOD MEN REWARDS FOR CRIMINALS " WHY DO I SAY THAT BECAUSE CRIMINALS HAVE GIRLFRIENDS OR WIVES 😮?? YAY-NAY

  3. I'm and an old man so I can reflect and think about my life and lives of friends and enemies and I also have an adult son so I can try to view with clarity. One of the reasons so a lot of younger men, motivated to become aware, are gravitating to men like Andrew Tate is because in the current scoreboard of life, the old values are totally compromised by a corrupt life / economic opportunity. Government is rigged and evil, lies every day to it's population, is evil in oppression using all the state of the art tech available at taxpayers expense, women are toxic and lost and young men realize that being the nice guy is a life of loneliness and constantly being sodomized by the oppressors in gov, corp life and sometime the women in their lives. Modern young men are getting absolutely ruined by what society has become. Every metric proves this. You can shout all you want telling young men to be 'good' and 'stately' and 'reliable' and 'kind' and all they see as result is further degradation of their lives. Some retire to their mother spare room and just drop out like my son did, others fight the good fight and try to find like minded dudes to huddle with and some strike on on their own crusade to GET WHATEVER THEY CAN GET because they know time i ticking and they are screwed.

  4. Wilson, 30, has received nearly 4,000 messages in prison, many from misguided women who have sent him X-rated photos.
    According to public records, authorities had to reject 163 “inappropriate” photos.Deadpool Killer’ — who murdered 2 women ‘for the sake of killing’ — flooded with messages from lovesick fangirls

  5. There’s no such thing as a’mental Illness. It’s behavioral rather than pathological. Better surely to diagnose people correctly to treat them. Rather than medicate them no ‘normal’, that is, docile, waiting for instructions, unable to identify authoritarianism. Itself no doubt a ‘syndrome’, itself in that great work of fiction, the DSM.

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