B2B strategies

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How Visitor Identity is Transforming B2B Marketing: Kwanzoo’s SiteStop w/ Mani Iyer (#8)

2024 has been a turning point for B2B marketing – and every progressive B2B company on the planet has been integrating this piece of technology. As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able to capture…