Let’s talk long-tail keywords… one of the most time-tested secret weapons of bloggers, content creators, marketers & SEOs in the know. What are they? Why should you prioritize a long-tail content strategy? How do you find these long-tail opportunities? In this vid, I’m breaking it all down. Here’s the free keyword research tool I’m using in the vid:
Long-tail keywords are longer, more specific keyword phrases that people search when they’re more likely to make a purchase of something. The longer-tail a keyword phrase has, often the higher intent the searcher has—they’re looking for something very specific.
As a content creator, that gives you the opportunity to provide hyper-specific answers, useful resources, guides, tutorials, or even products that meet those needs.
Watch my vid for a detailed tutorial on using free keyword research tools to identify smart long-tail keyword opportunities for your niche.
0:00 – What are long-tail keywords and why are they important?
0:37 – Example of finding long-tail keywords using RightBlogger’s free keyword research tool
1:31 – Using AI in your keyword research process to identify more keyword opportunities
2:06 – Evaluating long-tail keyword results and filtering which opportunities are best
2:25 – Sorting keywords based on search volume, competition, and cost per click
2:50 – Finding long-tail keywords between 1,000 and 5,000 monthly searches with low competition
4:30 – Saving keyword research in RightBlogger (for free) and mapping out a full keyword cluster
5:10 – Long-tail keywords will bring you more relevant readers with higher purchase intent
5:28 – Free tools for quickly doing long-tail keyword research
RightBlogger’s free keyword research tool:
My guide to using long-tail keywords to get higher quality traffic:
My blog:
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Ryan Robinson is a blogger, podcaster and (recovering) side project addict that teaches 500,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.
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