Beyond Brick-and-Mortar: Walmart’s Innovative Approach to Reaching New Audiences | Gen C Ep. 86

In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company’s foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart’s approach to innovation. He also touches on the company’s strategy for engaging younger audiences and their cautious approach to implementing AI technologies.

Links mentioned from the podcast:
Justin Breton’s Twitter:
Walmart Realm Website:

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