I’m known for dealing in very cheap bike parts, most of which I get direct from China via AliExpress. So I decided to visit Rouleur Live…
Rouleur Live is a yearly bike show in the UK that has a reputation for showcasing the more premium side of the bike industry. Many of the bands involved are incredibly boutique, some only producing a handful of bikes every year.
For example Bastion, one of the brands present, is an Australian company making the most expensive bikes you can currently buy. Their prices vary depending on how you choose to spec everything out, but expect to pay upwards of $30,000 for a road bike!
There are also loads of well known brands present, such as Pinarello, Colnago, Cervelo, Argon 18, and Trek. I also spent some time grilling Cannondale on their new Lab71 lineup, and to be honest, I wasn’t particularly impressed. In addition the Van Rysel stand, Decathlons premium road bike brand, displayed their new RCR Pro, which at £9000, wasn’t particularly impressive either in my opinion.
However there were a number of REALLY cool companies, showing off some incredible bikes, even if the prices were somewhat eye-watering.
So come with me, while I take quite a sceptical view of the ultra premium bike market.
Timestamps:
00:00 – Intro
00:58 – EXS
02:35 – Cannondale Lab71
03:34 – Scope Artech hubs/wheelset
05:41 – Reap bikes
07:29 – SEKA Spear
11:10 – Slipstream / LYKOS
13:26 – Argon18 KryptonPro
14:43 – Campagnolo Super Record Wireless
16:56 – Trek Project One
17:33 – Passoni titanium bikes
19:51 – Bastion cycles
22:37 – SWI Cycling
24:10 – Pinarello
26:31 – CeramicSpeed
27:32 – Van Rysel
29:05 – Sarto bikes
29:05 – Sarto bikes
30:59 – EXS titanium parts
31:38 – Wrap-up
31:38 – Wrap-up
34:18 – Bonus clip
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