In this Academic Insight Webinar, Rachel Sammut shares her research and insights on Voice Controlled Smart Assistants (VCSAs) such as Alexa and Siri, and expands into the broader realm of chatbots and their impact on marketing strategy. She explores how VCSAs are transforming user interactions and discusses the broader applications of chatbots in various digital marketing channels. Real-world examples showcase how businesses leverage conversational AI to enhance customer engagement and streamline user experiences.
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