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In this interview, I talk with Jesse Hanley, founder of Bento, about running a lean email service from Japan. We chat about the challenges of scaling infrastructure, managing databases, and maintaining a calm business while serving a global customer base.
Links Mentioned:
Bento:
Database school on YouTube:
Database school audio only:
Follow Jesse:
Twitter:
Bento on Twitter:
Follow Aaron:
Twitter:
LinkedIn:
Website: – find articles, podcasts, courses, and more.
Chapters:
00:00 – Introduction to Jesse Hanley
01:02 – Running Bento from Japan
01:48 – The Lean Team Structure at Bento
03:00 – Managing Support via Discord
05:01 – Benefits of Using Discord for Customer Support
06:45 – The Role of Community in Customer Feedback
09:01 – How Bento Gained Traction
13:00 – Bootstrapping Bento and Profitable Growth
16:00 – Running Your Own Mail Servers
19:03 – The Economics and Redundancy of Email Delivery
21:00 – Bento’s Heroku Setup and Scaling Challenges
26:00 – Handling and Querying Massive Data in Bento
29:52 – Leveraging Elasticsearch for Data Queries
35:40 – Moving Toward Multi-Database Solutions
37:45 – Exploring Crunchy Data and Citus for Database Scaling
42:00 – Optimizing Bento for Performance and Scalability
54:02 – Jesse’s Advice on Building a Calm and Profitable Business
57:00 – How Bento Uses WebSockets and Background Jobs
1:00:00 – Optimizing Bento with Action Cable
1:02:25 – Avoiding N+1 Queries with WebSockets
1:04:50 – Scaling Redis and Postgres at Bento
1:09:00 – Jesse’s Approach to Managing Growth and Multiple Services
1:11:00 – Final Thoughts on Scaling and Optimizing Databases
1:13:10 – Advice for Aspiring Builders: Stay Patient and True to Your Vision
1:16:00 – Bento’s Unique Approach to Email Marketing and Transactional Emails
1:19:50 – Closing Thoughts and Where to Find Jesse Hanley Online
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