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*Summary*
Tyler Hakes provides a detailed workshop on conducting competitive analysis using Ahrefs for SEO and content marketing. He outlines methods to identify competitors, analyze keyword gaps, and effectively cluster keywords into topics. Tyler emphasizes the importance of prioritizing content opportunities based on metrics such as search volume, keyword difficulty, and business relevance. He also explains the distinction between keyword clustering and topic clustering to avoid keyword cannibalization. Additional strategies covered include utilizing Ahrefs’ top pages report, competitor link analysis, and the AI Assistant tool. The goal is to help users strategically steal competitors’ best keywords, content, and traffic.
*Key Takeaways*
• Competitive analysis is essential for identifying content opportunities and staying ahead of your competitors.
• Ahrefs is a powerful tool for conducting competitive research and planning.
• Keyword clustering helps avoid keyword cannibalization and improves search engine rankings.
• Topic clustering helps establish authority on a specific topic and improves search engine rankings.
• Prioritizing content opportunities based on keyword and topic clusters is crucial for creating an effective content plan. Conducting a competitive analysis helps identify content gaps and prioritize topics for SEO and content marketing.
• Ahrefs is a valuable tool for finding direct and indirect competitors, analyzing keyword gaps, and clustering keywords into topics.
• Prioritizing topics based on search volume, keyword difficulty, and business value helps determine which topics are worth pursuing.
• Bonus opportunities include using the top pages report, competitor link analysis, and the AI Assistant tool in Ahrefs.
*Key Moments*
[00:00] Introduction and Workshop Overview
[03:46] Conducting a Keyword Gap Analysis with Ahrefs
[13:07] Keyword Clustering and Topic Clustering
[25:30] Creating an Effective Content Plan
[31:14] Conducting a Competitive Analysis to Identify Content Gaps
[33:11] Exporting Keyword Clusters and Building a Content Plan
[36:23] Prioritizing Topics Based on Search Volume, Keyword Difficulty, and Business Value
[45:46] Creating a Prioritization Score with Business Value
[55:17] Bonus Opportunities: Top Pages Report, Competitor Link Analysis, and AI Assistant
*About Tyler Hakes*
Tyler has been working in content marketing and SEO for over a decade. He’s worked in corporate roles, for agencies, and previously ran growth for a VC-funded startup. The team was able to scale from 0 traffic to a stream of more than 100,000 targeted visitors per month–and over 1 million total website users–within about 1 year of launch. They achieved this organic growth almost entirely through content, SEO, and social media.
In 2016, he founded Optimist, a full-service content marketing agency. As strategy director and principal, Tyler works with startups, SaaS companies, and other organizations to build sustainable growth with strategic content marketing and SEO.
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